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12th March 2024, Tuesday

02:00 pm - 05:00 pm (MYT) 

Taylor’s University Lakeside Campus, Malaysia

These new dynamics in the tourism and hospitality workforce require both employers and employees to be adaptable, resilient, and proactive in responding to emerging challenges and opportunities, especially for a post pandemic market. Embracing technology, fostering a diverse and inclusive workplace, prioritizing employee well-being, and promoting sustainable practices are the critical factors that the stakeholders must practice in the contemporary scenario.


While traditional hospitality skills such as customer service, language proficiency, and interpersonal skills remain important, there is an increasing demand for digital literacy, data analysis, social media marketing, and technology proficiency. As sustainability concerns continue to grow, there is a rising demand for sustainable practices within the tourism and hospitality workforce. Employees are expected to be knowledgeable about environmental conservation, social responsibility, and ethical practices. Skills related to sustainable tourism, eco-friendly operations, and community engagement are increasingly sought after.

This forum will provide a platform for knowledge sharing among academics, government officials, industry members and post-graduate students from the ASEAN region aims to discuss the role of tourism in enhancing connectivity between people to people, institutions to institutions (through the case of higher education institutions and non-governmental organizations), and nations to nations.

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