This forum gathers academics, government officials, industry members and post-graduate students from the ASEAN region aiming at updating the current state of affairs relevant to the hospitality and tourism field.
Recognizing immense expertise in tourism especially in the Southeast Asian region to share their expertise and observations on the opportunities and challenges that is confronting the industry today. The theme of the ATF this year is "Unlock the Borders & Reboot ASEAN Tourism!".
The recent rise in COVID-19 cases and the Omicron variant are set to disrupt the recovery and affect confidence in travel and tourism, as some countries reintroduce travel bans and closed their borders. ASEAN governments are too skeptical in reopening their borders as compared to other regions of the world.
The key concern is :
Can the tourism industry survive in 2022, entering the third year of the pandemic?
What can be done to stay resilient?