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prince of songkla university, phuket

 28-29 January 

ASEAN Tourism Research Conference 2018

Sunday 28th January 2018    
08.30-09.00     Registration
Theatre Hall, 1st Floor, Building 5, Prince of Songkla University (Phuket Campus)

09.00-12.00   Plenary Session

09.00 - 09.15        Opening Ceremony, Welcoming Address: Assoc. Prof. Dr. Worawut Wisut-Methangoon, Vice                                                 President for Phuket Campus

                                 Opening Remarks: Dr. Neethiahnanthan A.R., President, ASEAN Tourism Research Association (ATRA)

09.15 - 09.30        Cultural Performance: Contemporary Thai Classical Dance: 4 Corners of Thailand

09.30 - 10.30        Keynote Session : Mr Wirachai Pranveerapaibool "Public and Private Partnership for                                                             Sustainability and Prosperity: A Case Study of  Pracharat Raksamackee Co Ltd."

10.30 - 10.45        Refreshment break

10.45 - 11.45        Keynote Session Mr. Choedpong Khannabha : "Social Enterprises and Partnership of Public and                                               Private Sectors for the Smart Growth of Phuket"

11.45 - 12.00        Q&A session


12.00 - 13.00   Welcome Lunch and Networking

Campus Restaurant, Faculty of Hospitality and Tourism (1st Floor of Building 2)

13.00-14.30  Concurrent Sessions 


13.00-14.45     Concurrent Session 1 - Human Resources and Tourism Education

Room 2306, 3rd Floor of Building 2

Moderator: Asst. Prof. Dr. Nareeya Weerakit


  1. Regina Stephanie DM Cruz, Maria Monica I. Amor, Ma. Denisse Alwin Q. De Guzman, Jung Jaeeun, Christine M. Leoncio, Glyza B. Mercado: Job Satisfaction and Organizational Commitment of Front Desk Agents of Selected 5-Star Hotels in Metro Manila

  2. Peter E. Nicolau, Anastasia A. Maga: Interpretation of Educational Tourism and the Potential of ASEAN Countries

  3. Namhee Kim, Chi-Ok Oh: The Effect of Recreation Specialization on Leisure Constraints, Constraint Negotiation and Continuous Participating Intention

  4. Eunice Tan, Yohei Okamoto: iPlay, iLearn, iConserve: Digital Game-based Learning for Sustainable Tourism Education

  5. Wanamina Waehama: The Impact of eWOM on MICE Curriculum in Thailand among ASEAN Countries

13.00 - 14.45   Concurrent Session 2 - Hospitality Management

Smart Classroom, 1st Floor of Building 2

Moderator: Asst. Prof. Dr. Kullada Phetvaroon

  1. Ryan T. Liba, Christzelle Mae S. Bernardino, John Real M. Gadon, Enrique Miguel L. Puna, Mikaela Louise E. Viaña: Practices and Challenges of Halal Restaurants in Metro Manila

  2. Kanapot Kalnaovakul, Pornpisanu Promsivapallop: Electricity Management Practices in Four-Five Star Hotels in Phuket

  3. Kevin Munene Njue, Talbert Maina: Effects of Guest Experiences on Customer Loyalty in 5 Star Hotels in Nairobi

  4. Mohammed Sarwan Basha, Jenny H. Panchal, Yu Ting Mao: Understanding Boutique Hotels in Da Nang, Vietnam

  5. Tatiyaporn Jarumaneerat, Pornpisanu Promsivapallop, Autchawanick Chunseng, Niramol Hongtong: Examination of Online Complaints of Customers toward Luxury Hotels: A Case Study of Phuket

14.45 - 15.15   Refreshment Break  

1st Floor of Building 2

15.15 -17.15  Concurrent Sessions

15.15 - 17.15    Concurrent Session 3 - Tourism Planning

Room 2306, 3rd Floor of Building 2

Moderator:  Asst. Prof. Dr. Panuwat Phakdee-auksorn


  1. Vo Thuy Nhat Minh, Tu Tuan Cuong,: Challenges of Preservation of Cultural Heritage Tourism in Ho Chi Minh City: From Viewpoints of Hospitality Students

  2. Nollawach Khunla,, Witchuta Marchoo,  Siripat Chodchuang: Sport Tourism Potential of Samui Island, Thailand

  3. An-Nuura Rasnatrazia: How mobility and connectivity accelerate tourism growth

  4. Maria Araceli Diaz-Tambol,  Jenny H. Panchal,  Eliza Joyce Palaroan, Jonathan Tambol: Crime Rates and Panagbenga Festival in Baguio City, Philippines

  5. Phetvaroon Kullada, Chuaykerd Watanya, Sanguankam Ratchanok: European Backpacker: travel risk perception in Phuket town

  6. Yustitia P. Mbulu, Devi Roza Kausar: Perception of Domestic Tourists toward Maimun Palace as Cultural Heritage Tourism Attraction in Medan

15.15 - 17.15    Concurrent Session 4 - Destination Management

Smart Classroom, 1st Floor of Building 2

Moderator: Dr. Chatchawan Wongwattanakit

  1. Naruporn Meerat, Tatiyaporn Jarumaneerat: Assessing tourist destination image at beach destination post crisis: A case study of Koh Tao, Surat Thani Province

  2. Yuko Hiramatsu, Atsushi Ito, Ranee Esichaikul, Rochaporn Chansawang, Fumihiro Sato: A Study to Develop the System for Tourism Using BLE Beacon

  3. Suporn Pongsanukulwech,  Kullada Phetvaroon: Current Yacht Tourism Assessment – A case study of Phuket

  4. Supaksiri Prakancharoen: Travel Motivation in Agro-Tourism, Nakhon Pathom, Thailand

  5. Aiwa Romy: The Motorcycle Subculture and Motorcycle Tourism: Relevance in the Context of ASEAN

  6. Geraldine Anne Tan Wern-Yi: The Influence of Dark Tourism towards the National Identity of Cambodia

Monday 29th January 2018   

9.00-10.45   Concurrent Sessions 


09.00 - 10.45  Concurrent Session 5 - Tourist Behaviour

Room 2306, 3rd Floor of Building 2

Moderator: Dr. Prateep Wetprasit


  1. Niño R. Rebuya Partido, Jocelyn Pacamarra-Amata Partido, Emy Salvo-Lasarte Partido: Evaluation of Visitors’ Tourism Experience In The Islands Of Caramoan Peninsula, Bicol, Philippines

  2. Pakchamon Banjongkarn, Tatiyaporn Jarumaneerat: Examination of travel decision making: A case study of Australian and Chinese travelling to Phuket

  3. Ikrimah Afifah Trivanni, Aufa Praba Raditya, Panji Satrio Kurniawan, Irsyad Muhammad Firdaus, Budi Ramdani, Kariyam : Implementation of Mann-Whitney, IPA, and  CSI Analysis for Tourists  Satisfaction Level

  4. Krittabhas Khwanyuen, Patthawee Insuwanno, Surarak Wichupankul, Prathana Kannaovakun, Tatiyaporn Jarumaneerat, Pornpisanu Promsivapallop: International tourist’s holiday behaviour: a comparative analysis between Chinese and Australian tourists in Phuket

  5. Sonia Lim Ern Yi, Frederic Bouchon: Southeast Asian women travellers: Challenges between social control and emancipation

09.00 - 10.4Concurrent Session 6 - Government and Society

Smart Classroom, 1st Floor of Building 2

Moderator: Asst. Prof. Dr. Tatiyaporn  Jarumaneerat

  1. Made Handijaya Dewantara: Bali Tourism Stakeholders’ Opinion on International Airport Development in North Bali

  2. Bui Thi Nguyet Quynh: Enhancing the Role of Local Authorities in Sustainable Tourism Development of the Northwest Region in Vietnam

  3. Indhar Wahyu Wira Harjo: Sport Event Tourism as Social Practice

  4. Parkin Witchayakawin, Raktibul Chantanupan: The Perception of Locals and Visitors for Development on Internal Transports of  Sukhothai Historical Park

10.45 - 11.15  Refreshment Break

1st Floor of Building 2

11.15 - 12.30   Concurrent Sessions 

11.15 - 12.30    Concurrent Session 7 - Sustainability

Room 2306, 3rd Floor of Building 2

Moderator: Asst. Prof. Dr. Areeta Tirasattayapitak

  • Nagathisen Katahenggam, Frederic Bouchon: Contextualizing Issues of  Governance and Heritage Tourism: A Study o f World Heritage Cities 

  • Zainab Olabisi Tairu: Strategic Partnerships for Sustainable Tourism Development in Papua New Guinea

  • Jame Monren T. Mercado, Eric B. Zerrudo: Rekado ng Kwento: Explicating the Culinary Heritage Significance of Lomi in Lipa City, Batangas – A Basis for Culinary Sustainable Development

  • Sadiksha Basnet: Analysis of Eco-tourism in Sauraha, main gateway to Chitwan National Park

15.15 - 17.15  Concurrent Session 8 - Community-Based Tourism

Smart Classroom, 1st Floor of Building 2

Moderator: Dr. Pornpisanu Pormsivapallop

  1. Putu Devi Rosalina, I NengahLaba: The Implementation of Volunteer Tourism as The New Alternative to Foster Sustainability in Bali :Case Study in Pemuteran Village, Bali, Indonesia

  2. Fenesia: Weaving a Strong Partnership at the Local Level towards Sustainable Tourism at Aloguinsan, Cebu Province

  3. Preedaree Sirirat, Pakinee Watcharapreeda: The Development Local Human Resources on Marketing Communications for Community-Based Tourism (CBT), Nakhon Phanom Province

  4. Nungky Puspita, Crysantina Michelle: The Influence of Destination Development on Local communities Culture in Tugu Selatan and Tugu Utara Villages, Cisarua Sub-District, Bogor Regency

12.30 - 13.30   Lunch and Networking

Campus Restaurant, Faculty of Hospitality and Tourism (1st Floor of Building 2)

13.30-14.30    Closing Remarks and Announcement of Best Paper Award

SMART Classroom (1st Floor of Building 2)

 13.30                   Closing Remarks by Conference Chair: Assoc. Prof. Dr. Prathana Kannaovakun
                              Announcement of the Best Paper Award


14.30-17.30   Technical Visit : The Heritage of Phuket Town

Meet at Faculty of Hospitality and Tourism (FHT) Foyer, Ground Floor

14.30                     Depart to Phuket town

15.00                     Saeng Tham Shrine: Architectural Conservation Award in 1997 by The Association of Siamese Architects

15.45                     Talang Road, Soi Rommanee and Golden Dragon Monument: Chino-Portuguese Architecture, Café, Shops and                                       photo spots 

17.00                     Limelight Avenue: Community Mall  

17.30                     Transfer to Phuket International Airport



1. Time, attractions and activities subject to change due to the traffic, weather or unforeseen circumstances.

2. For the transfer to other locations, we are willing to assist you to contact local transportation services. Kindly inform us prior the departure to Phuket town.

3. After the Technical visit, the bus will take the ATRAC Delegates directly to Phuket International Airport (no return to hotel).



Useful Information

Important Phone Numbers

PSU Contact Number               +66812710780
Police                                           191
Fire                                               199
Tourist  Police                             1155  or  076-223891
Emergency  Medical  Center    1719 or 076-342518-9


PSU Campus Map
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