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The ASEAN Tourism Crisis Communication (ATCC) Forum held at Melaka, Malaysia


Tourism Malaysia has successfully organized the ASEAN Tourism Crisis Communication (ATCC) Forum and the 3rd ASEAN Crisis Communication Team (ATCCT) Special Meeting which was held between 12 and 14 June 2023, at Ames Hotel, Ayer Keroh, Malacca. The organizer invited private and government agencies to attend the workshop. ASEAN Tourism Research Association (ATRA) was also invited to attend this forum. The forum was participated by about 50 delegates from National Tourism Organisations (NTOs) across ASEAN countries.

The objective of the forum was to identify the best communication methods and strategies to overcome crises like the Covid-19 pandemic. The sharing experiences from the industry players (i.e., Wharf Hotel, AirAsia, Sabah Tourism Board, MDEC) provided better attention and areas of improvement for the ASEAN members to safeguard the stakeholders in the tourism industry to react during times of crisis precisely and accurately. The 3rd Special Meeting was then convened exclusively for ASEAN Member States (AMS) to further debate the roles and responsibilities of ATCCT and to deliberate on the revision of the ASEAN Tourism Crisis Communication Manual, which was last updated in 2018.

Tourism Malaysia also organised a gala dinner to welcome all delegations, hosted by YBhg. Dato' Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, and other special guests from the Melaka State Government. Delegates were also brought to visit several attractions in Malacca, including Melaka River Cruise, Melaka Heritage Trail, and Kampung Morten. In summary, it was a very productive and fruitful forum, all delegates learned a lot from each other. Meanwhile, it was a great platform to build networking with private agencies, government agencies and international national tourism organisations.


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